![]() ![]() In other words, they’d have to return to the drawing board - literally. In this situation, the company who follows may generate business from doing so or they may be looked down upon as a cheap knock-off. If another company chooses to use the same color, their products or services might be mistaken for the jewelry company. This has been so effective that the color is recognized as their own (even though no one can own a color). Reinforce your color choices at every turn and you should find people recognizing them…and you.”ĭo you think this is true? To draw on an example from his article, Make Selling more Colorful ( ), Weinberg points out how Tiffany and Company uses robin’s egg blue boxes to wrap jewelry. Marketing, Rob Weinberg offers this advice: “Extend your message with colors as you would your logo, tagline, URL or other branding tools. This encourages companies and organizations to choose their branding colors carefully. Some of these colors are even thought to stir physical reaction in people. Using a particular color to market a product or brand is nothing new - but it’s effectiveness has never been higher.Īll colors have some sort of symbolism that contribute to traditions, cultures, religions, concepts, superstitions, and feelings. ![]()
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